Social media and content marketers are often faced with the challenge of creating engaging content. I personally find the brevity of character space on Twitter exciting. Along the way, I have learned a few things about writing good tweets.
- Have Awesome Content: I know this is cliched but content really is the king. Before you post your tweet, think about your audience and what would resonate with them. It might be a good idea to utilize a social listening tool and monitor what keywords and hashtags your audience is associating with your brand. Most social media management tools such as Sprout Social offer listening capabilities.
- Have Great Visuals: The most retweeted content contains photos and videos. Visuals speak a powerful language so add some inspiring, funny and newsworthy images, Gifs or videos. Resize photos to optimize for Twitter. Landscape by Sprout Social is a great tool that let’s you resize for profile photo, header photo, in-stream tall, in-stream wide.There are other tools such as Canva and Stencil that can help you create great templates and designs for your Tweets and social media channels in general.
- Set the Clock: Most activity on Twitter happens in real time. Therefore, it is important to post time-sensitive tweets, particular in events of breaking news. Think how an upcoming NFL game or Super Bowl or Oscars is relevant to your business and engage in a meaningful conversation with your audience.
- Use Hashtags: Hashtags (#) are a great way of increasing the visibility of your Tweets in Twitter search results. Basically, a Twitter hashtag ties different conversations on the same topic from different users into one stream. However, be careful not to overuse hashtags and beware of using irrelevant hashtags. Here are a few guidelines that Twitter provides on how to use hashtags.
- Engage with your Audience: Regularly monitor your feed, and reply to queries or grievances of your audience. Again, utilize a social media management tool that can help you track what your audiences are saying about your brand.
I found this video a few years ago. If you still new to Twitter, this might be useful. Check it out here.
Now Go Ahead and TWEET.